1. The overal impression I get about the pain relief section is neat and orderly but also very crowded.  There's way too much product bunched up against each other to focus on just one product at a time.  the "lips" on the end of the shelves that keep the product from falling out is also too big to sometimes fully see which style of product you're looking at (i.e. tylenol extra strength pills versus gelcaps).
2. I usually go to the store to pick up new relievers when I notice i have ten or less pills in a bottle.  I usually get in, grab what I need and get out as I prefer not to dither over the multiple choices out there.  I know what works for me so why waste time?
3. I usually differ between brands (of which there are many) and delivery method (pill, gelcap, patch, cream, etc.).  I prefer to stay with pills as I know that these things work and can be brought with me everywhere.  After that, strengths and ingredients tend to not matter that much to me as long as it works.
   1. I prefer to stick with my one brand as I know that it works and I'd rather not mess around with things when I want pain relief.

Now, please look around the section more carefully, with “fresh eyes”…
Figure A: What is for me

Figure B: what isn't for me

1.  See Figure A.  These are for me, I prefer a portable pill solution.  it's no muss, no fuss and usually very effective.
   
2. See Figure B.  These patches seem to be effective but they don't like to work with people who move all day.  the only constant relief I get from these things is only when I stay still and apply pressure to the patch
   
3. I wish I could see some more spacing between products, It's hard to find what you're looking for when it's all packed together like bricks in a wall.  

1. I'd like there to be a pill that could taste less "pill like" perhaps making it almost like a Flintstones chewable vitamin or something similar?