Part One: Aleve World

 

1.In this world, older middle aged white people live here (I rarely ever see people of color or miniorities in pain reliever commercials.) They are free from pain and loving every second of it.

  

2. These people are going through life without a care in the world.  While I couldn't find photos of more than one person doing this at a time, they can do it together.

3. These people are going through a vast, green beautiful landscape where it is comfortable, temperate and wonderful to live in at all times

The sign outside of Aleve world says it all.

Part One: Tylenol World

1. Tylenol world looks like a sterile doctors office that tries to be innovative or futuristic but generally looks boring and uninspired, like humans aren't supposed to live here.

2. As much as I can rely on it as times, I feel like when I take Tylenol, I'm sitting around waiting for it to work, much like a doctor's office waiting room.  That's what I feel like Tylenol world's activities end up being; waiting.

3. The look and feel of this place is like a doctor's office.  Cold and uncomfortable with little to keep you occupied while you wait your turn for service.

4.  Tylenol world attempts to comfort people at a distance.  it tries to provide relief but simply keeps people distant and waiting.

Part Three: When worlds collide.

The thing I think is similar about both these worlds is that these worlds both miss the mark about what pain relief is about for a user.  They don't want clinical success or a world free from care, they just want to get on with their day without a constant stab in their backs or knees.  I think that the advertising selling these products forget that at the end of the day, all the money in the world can't compete with a successful product.